ABSOLUT® VODKA has always been a champion for creativity and culture, with its long history of collaborating with and supporting cultural instigators from Andy Warhol to Swedish House Mafia. Always the vanguard, their unique and dynamic brand ethos is constantly refreshing.
It’s no surprise then that their most recent initiative, ABSOLUT X, has been a massive hit across the states this summer. Fusing together the worlds of music, art and mixology, ABSOLUT X has travelled through Chicago, Miami, Seattle, Austin, and New York.
On July 11, ABSOLUT X NYC rocked the Roseland Ballroom to the next level. Visual artist Sanford Biggers transformed the lofty space with fluffy white clouds and neon colored lasers, transporting us to an other-worldly fantasy land. Guests were kept happily quenched thanks to mixologist Naren Young’s cocktail concoctions. Playing a solid set of old favorites and new hits, Brooklyn darling Santigold wowed the audience, accompanied by her dynamic duo of too-cool-for-school backup dancers who were just incredibly fun and fabulous.
Check out our gallery above and visit ABSOLUT X for more. The series will make its way to Philadelphia on August 15th with Twin Shadow and Klip TV.