Etro SS13 Launch

A match made in fashion heaven, Italian luxury brand ETRO recently paired up with fashion photographer Erik Madigan Heck to create a series of mesmerising photographs highlighting pieces from their Spring Summer 2013 women’s collection.

The vivid and dreamlike quality of Heck’s work perfectly befits ETRO’s vision and brand aesthetic, resulting in a stunning visual collection of dramatic prints and vibrant color.

The larger-than-life prints will be exhibited in the ETRO SoHo boutique for two weeks from January 29th—a beautiful setting for perusing the fabulous new collection.

ETRO SoHo Boutique
89 Greene Street
New York, NY

Erik Madigan Heck