Pradasphere, an exuberant, month-long exhibition that traces the diverse obsessions of Miuccia Prada—from fashion and accessories to art, architecture, cinema and sport—was unveiled on Friday to the public at the Harrods Knightsbridge store.
Taking over the fourth floor of the storied department store, the exhibition brings to life Prada’s oeuvre in a broad spectrum of historic collections, special projects, collaborations and experiments.
Together with long-term collaborator Michael Rock from the design studio 2×4, the conceived exhibition presents a natural history museum of sorts—one which reveals the often complex and intertwined worlds of Prada, and the very ideas at its core.
Six towering glass vitrines forms the centerpiece of the show, dedicated to the core themes that have distinguished the work of Prada. From Continentalism and European history; Modernity; Excessivity (meaning crazy decoration); Animality; Figuration (refering to superficiality and prints); and Femasculinity (the mixture of female and male)—the collection of remarkable objects highlights her often groundbreaking approach to fashion and the profound effect she has had on design and the definition of beauty over the course of her storied career.
The exhibition also unveils exquisite heritage items from the Prada archives; a history wall that links the brand’s extracurricular projects from Fondazione Prada to America’s Cup; a screening room presenting short films from directors such as Wes Anderson, Roman Polanski and Ridley Scott; and architectural projects from Rem Koolhaas/OMA and Herzog & de Meuron.
The Prada experience continues with a pop-up store on the ground floor stocking a capsule collection designed exclusively for Harrods; playful installations across 40 of Harrods’ famous window displays; and Marchesi Café, the legendary Milanese patisserie close to Mrs Prada’s heart.
Pradasphere will be open from May 2 – 29, 2014 at the Harrod’s Knightsbridge store.
87-135 Brompton Road, London.