In an area once devoid of boutique hotels, downtown New York was to be forever changed with the arrival of the Soho Grand back in 1996. Injecting lifestyle, luxury, and a unique boutique hotel experience into the area, the original hotel pioneers led the transformation of the neighbourhood which has now become one of the city’s trendiest and most sought after location.
Beyond the nondescript exterior, you enter into a world of heritage and grandeur, a homage to the two great moments of SoHo’s history; the industrial acceleration and prosperity of the 1870’s Gilded Age and the opulent artistry of the 1970’s.
Distinctive features including the commanding glass-bottle staircase, monumental masonry columns and intricate cast-iron detailing seamlessly incorporate historic references with thoughtful design. Resplendent white peacocks in majestic birdcages preside elegantly over the Salon, a charming place to chill with a drink or two. Rooms are perfectly comfortable with an understated elegance. Rich textures of champagne, chocolate, and taupe lay the palette across the accommodations.
The best part about the Soho Grand is their impeccable service and eccentric individuality. Whatever you need, you can ask for with a touch of a button. If you want to be fussed over, not a problem. If you prefer to be more discreet, you can check out without fuss by simply leaving a message. If you’re feeling a little lonely, a pet goldfish can be delivered to your room to keep you company. It’s these quirky details and attention to detail that make the Soho Grand experience so irresistible and special.
Their dedication to customers and visitors of the city extends to their ingenious online portal GrandLife Hotels. Full of great recommendations, on-the-pulse lifestyle and culture content, exclusive events, and the popular “The Locals” section where noteworthy tastemakers give their “neighbourhood guide” to the city—the website is a must for both visitors and locals alike.
The Soho Grand is more than a destination, it’s a lifestyle, it’s an experience. And once you’re there, you don’t wanna go home.
310 West Broadway
New York, NY 10013
Reservations 212 965 3000